Aristocrat Lightning Link
Type | Public company |
---|---|
ASX: ALL | |
Industry | Gambling |
Headquarters | , |
Key people | Trevor Croker, CEO |
Revenue | A$4,397.4 million (2019) |
A$1,162.5 million (2019) | |
A$698.8 million (2019) | |
6400+ | |
Subsidiaries |
|
Website | https://www.aristocrat.com/ |
Aristocrat Leisure Limited is an Australian gambling machine manufacturer, which has its administrative and research headquarters in the Sydney suburb of North Ryde. It has marketing and development offices in South Africa, Russia and the United States.
The Lightning Link series were developed by Aristocrat, one of the biggest casino gaming companies in the world and a group of true-blue Australians. Founded in Sydney in the early 50s, Aristocrat were the creators of the first five-reel slot machine, and have been bringing their unique brand of innovation to the industry ever since. Product description Flip the switch and get charged up for an electrifying slots journey with Lightning Link Casino, the fabulous new slot game from Aristocrat! The creators of Heart of Vegas and Cashman Casino bring you a thundering new free slots casino experience, straight to your phone. NEW TITLES TO ADD MORE ELECTRICITY TO YOUR FLOOR. A n explosive set of linked games with progressives that are sure to be a hit. Multiple denominations call to players of all levels. They’ll love the game themes including the newest Wild Chuco and Bengal Treasure—and they’ll be on the edge of their seats waiting for the.
Aristocrat is the largest gambling machine manufacturer in Australia, and one of the largest manufacturers of slot machines in the world, currently second only to International Game Technology.[citation needed]
History[edit]
The company produced its first machine in 1953, and was listed on the Australian Stock Exchange in 1996. The company was founded by Len Ainsworth, whose family[1] maintains a substantial stake in the company, but is now chairman of a different gaming company, Ainsworth Game Technology. Aristocrat is licensed to distribute slot machines and other gaming products in over 200 jurisdictions (note that many countries, such as Australia, have a number of different gaming-licence jurisdictions).
Lightning Strikes Slot Machine
Aristocrat's CEO blamed the US subprime mortgage crisis for poor financial results in 2008,[2] despite the fact that competing companies have experienced record growth[3] in the same time period. As a result of the expected drop in revenue, the CEO enacted sweeping budget cuts, including large-scale retrenchments of staff from all areas of the business.[4] The company again faced difficult market conditions in 2009 with its full year resulting in a net loss of $157.8 million.[5]
In 2011, the company reached an agreement with the AGLC to provide equipment and games for Alberta's video lottery terminal network.[6]
In July 2014 Aristocrat agreed to buy Video Gaming Technologies for about $1.3 billion to triple its North American business amid falling profit in Australia.[7] On 10 August 2017, it acquired mobile game developer Plarium for $500 million to enter into mobile gaming.[8] On 30 November 2017, it acquired mobile game developer Big Fish Games for US$990 million.[9]
Since March 2017, the CEO has been Trevor Croker, formerly executive vice president for global products, who succeeded Jamie Odell.[10][11]
In July 2019, Aristocrat sued Ainsworth, alleging that they had used proprietary code and media assets leaked by a former Aristocrat employee to produce a clone of its popular Lightning Link games.[12][13]
In 2020, Aristocrat is rebranded and now called Aristocrat Gaming (instead of Aristocrat Leisure) and changes its corporate identity to a more vibrant and colorful one.[14]
Lightning Link Slots Aristocrat
Products and partnerships[edit]
Aside from spinning reel slot machines, the company has interests in gambling systems (computerised network systems that manage slot machines), computerised card game simulations, electronic table games and linked jackpot systems (such as the patented Hyperlink systems). The company has developed the Reel Power system, where players buy reels instead of lines, win combinations in the standard configuration.
Aristocrat's most prominent products have been game setups which place large progressive jackpots over a number of machines, including its Lightning Link series. The series has seen substantial popularity, to the point that Aristocrat has licensed branded areas at several North American casinos dedicated exclusively to the machines.[15][13][12][16]
The company has a number of distribution partnerships, including Sammy Corporation in Japan.[citation needed]
In the U.S., Artistocrat has licensed titles to Grand Vision Gaming of Montana for use on video lottery terminals.[17]
References[edit]
- ^'RICH PICKINGS: Len Ainsworth'. Business Spectator. 10 May 2008. Retrieved 7 July 2008.
- ^'Aristocrat feels pain in US'. Fairfax Digital. 30 April 2008. Retrieved 2 June 2008.[permanent dead link]
- ^'Bally Technologies, Inc. Announces Record Earnings for Third Quarter Fiscal 2008 on Record Revenues of $233 Million'. The McGraw-Hill Companies Inc. 12 May 2008. Retrieved 2 June 2008.
- ^'CEO & CFO Presentation, Macquarie conference'. asx.com.au. 7 May 2008. Retrieved 2 June 2008.[dead link]
- ^'CEO and CFO Presentation Script - Full Year Results 2009'(PDF). 23 February 2010. Retrieved 14 March 2010.
- ^'Canadian lotteries infuse Nevada's slot industry with sales opportunities'. Las Vegas Review-Journal. 30 May 2012. Retrieved 6 March 2020.
- ^'Aristocrat to Buy Video Gaming for $1.3 Billion'. 7 July 2014. Retrieved 7 July 2014.
- ^'Plarium acquired in $500 million deal'. gamesindustry.biz. Retrieved 8 November 2017.
- ^'Kentucky Derby operator Churchill Downs selling Big Fish Games for $990M, just three years after initial purchase'. 29 November 2017. Retrieved 17 December 2017.
- ^'Trevor Croker named chief executive of Aristocrat Leisure'. Gaming Intelligence. Retrieved 27 April 2017.
- ^8 March 2017 at 10:00 PM (8 March 2017). 'Aristocrat CEO Trevor Croker flogs shares, pockets $2m to manage 'tax liabilities''. afr.com. Retrieved 27 April 2017.
- ^ abBegley, Patrick (15 July 2018). ''A little bit of magic': The pokie that took over the world'. The Sydney Morning Herald. Retrieved 9 October 2019.
- ^ abSimmons, Author: David. 'Pokies giants Ainsworth and Aristocrat to duke it out in the Federal Court'. Business News Australia. Retrieved 9 October 2019.
- ^'Aristocrat changes the name and style of the brand'. New Casino Australia. 23 August 2020. Retrieved 1 March 2021.
- ^Hatch, Patrick (5 July 2019). 'Pokies maker says rival had access to secret maths codes for slot machine'. The Sydney Morning Herald. Retrieved 9 October 2019.
- ^'WinStar World Casino and Resort inaugurates Lightning Link Lounge'. World Casino News. 29 August 2017. Retrieved 9 October 2019.
- ^'Grand Vision Gaming renews VLT cross-licensing deal with Aristocrat'. Gaming Intelligence. Retrieved 2 December 2019.
External links[edit]
Aristocrat Lightning Link For Sale
While there is no huge difference in the moment-to-moment gameplay of any of the Lightning Link slots (though that could be said for any pokie), they all have been approached in different ways. A rich assortment of themes makes every game feel unique, with gorgeous backgrounds and wonderfully animated symbols.
There are 16 slot games in the Lightning Link range. They are:
- Magic Pearl, which features mermaids and an undersea theme.
- High Stakes, a Los Vegas-themed game.
- Arabian Gold, which takes place in the Sahara.
- Happy Lantern, featuring paper lanterns.
- Moon Race, a space-themed game.
- Best Bet, where players spend a day at the horse races.
- Heart Throb, based on romance.
- Tiki Fire, a Pacific Islands-themed game.
- Wild Chuco, with outlaws in the Wild West.
- Bengal Treasures, based on Indian history.
- Eyes of Fortune, a nature-themed game with tigers.
- Magic Totem, featuring indigenous cultures.
- Fire Idol, a tropical pokie with tiki masks and butterflies.
- Dragon’s Riches, featuring golden statues and other artifacts from Chinese history.
- Mine Mine Mine, where players dig for gold.
- Raging Bull, based around bullfighting.
One of the most interesting features of the Lightning Link series is reminiscent of Aristocrat’s popular Reel Power feature. Players can choose to wager different amounts of money on the pokie, and there is a different number of paylines based on how much. What is a little unusual is that lower bet amounts let punters play more paylines than higher bet amounts, though higher bet amounts do increase the amount of money that can be won during the shared bonus game.
Aristocrat Lightning Link App
Like most every pokie, each of the Lightning Link games features a Wild and Scatter symbol. These are all based on the theme of the slot. While the symbols are different, they act the same across every slot in the series. Wilds can substitute for any symbol except for Scatters, and spinning three or more Scatters activates the bonus game for that slot.